Yell – Company objectives

Each year, Yell (the Yellow Pages people) choose six important targets for the entire business to work towards. They asked us to come up with an attention-grabbing concept that employees would get behind.

Yell had just achieved Superbrand status, confirming it as one of the UK’s strongest brands. We created a campaign based on ‘super’. Superbrand, superfuture, superhero, supercharge and superleague – there was no stopping us. Our work went across large team events, presentations, online and displays around the office.

It wasn’t just about words, either. Our concept used humorous animation that sparked lively conversations in the office. And most importantly, made sure Yell’s targets were being talked about long after they’d been launched. Super!