Performance1 – Visual identity
Performance1 wanted to translate their Olympic coaching success into the world of business.
We were asked to build a powerful brand for Performance1. We started by creating a smart new look that lent instant credibility to the business. And we applied it to everything they did. Then we got to work deconstructing the website so users could find the information they were looking for more easily. Along the way (this was less a 100m sprint, more a 10,000m race), we helped them fine-tune their brand proposition and change the way they spoke to customers.
Since we also like to aim high, we developed and built an online evalution tool with a video that recognised customers’ business personality. Fully trackable, of course.