Aviva – Marketing
How do you make your marketing more commercially effective? Aviva knew that the answer lay in developing world-class thinking with their marketers.
They asked us to work with their marketing department to help inspire brilliant thinking and help them put it into practice. We created several campaigns from ‘Can you spot a customer insight?’ to ‘Building a commercial case for your project’. To make our messages stick we livened things up by combining visual storytelling with video and animation. And we produced toolkits with ready-made templates and clever widgets. The marketing folk could access everything online and Aviva was able to track the results.
Did it work? Well, the campaigns were rolled out across Europe following the UK launch, so we think so.